Technically speaking, ping is simply a tool that sends a network packet (referred to as an ICMP packet) to a server and back.
Latency (colloquially known as lag) is the total round-trip time for real data to get from your computer to the game server and then back to your computer. Basically the amount of time in between you issuing a command in the game (jump), and when the action is shown on your screen. When you have a high latency due to internet congestion, your split-second game decisions will suffer, causing the feeling of lag and putting you at a disadvantage!
The Cox Elite Gamer Service uses an intelligent server network to route your game connection. Our service focuses on creating the best connection possible for gaming, and only gaming! If you care about your connection and want the best online experience possible, then you NEED to be a Cox Elite Gamer!