Latency is the time it takes for data to get from your computer to the game server and back. This is often referred to as Ping. This is usually measured in milliseconds (ms), there are 1000 milliseconds in one second.
There are several factors that can impact your latency starting within your home. It is recommended that you always use an Ethernet cable to connect your computer to your router. Another factor impacting your latency is your distance to the game server. The closer you are to the game server the lower your latency will be.
The Cox Elite Gamer Service will help to reduce your latency, reduce disconnections, and reduce lag spikes by finding the fastest path to your game server across the internet and improve performance in situations with lots of players like big raids.